punctuative!

Several lessons in today’s press around Lenovo’s “Pocket Yoga” netbook:

1) Rumor can be difficult to distinguish from fact - this device turns out to be a 2 year-old concept that was long-ago shelved

2) Mainstream journalists borrow from citizen insights (and sometimes without attribution) - see dlongwing’s reasoning as to why this might be a concept device (comment #3), followed by Fast Company’s identical assertion.  Possibly a coincidence, of course, but representative of a trend.

3) PR is a new beast - anything and everything can “leak.”  Communicate honestly and frequently.  And keep tabs on what’s being said.  Buy a solution from Radian6, Networked Insights, or the others now offering social media monitoring services.