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“Viewing of video on television, Internet and mobile devices — the Three Screens — continues to increase and has hit record levels. Nielsen’s fourth quarter A2/M2 Three Screen Report reports that the average American watches more than 151 hours of TV per month, an all-time high. They are also watching several hours of video on other devices: those who watch it on the Internet consume another 3 hours of online video per month, and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.” [via]
Workday hours are turning out to be “primetime” for Internet video. Not unlike e-commerce, where weekends tend to be nadirs of activity, inversely related to brick and mortar behavior.